Course summary
The digital media management course will equip you with all the knowledge you need to manage digital media and will cultivate the entrepreneurial mindset you need to build experiences that will help the next generation of digital managers do their jobs better. The main focus of this Master's degree is your career development. We will help you develop a set of professional skills sought by multinational companies and build your network. The degree is a unique chance to reach your professional goals, put them into action and plan your future career. You will gain an understanding of the complexity of digital media and their social and cultural contexts, the broader effects of changes in the industry, and the most important aspects of management and working with highly experienced professionals and practitioners who combine academic excellence with industry knowledge and expertise. The modules provide a firm grounding in project management, entrepreneurship, accounting and intellectual property and focus on sparking your creativity with workshops in digital branding, interactive storytelling, content production and visual creation. Our goal is to rethink and reinforce the transdisciplinary components of each module. We will discuss relevant theoretical and critical knowledge about management, marketing and digital media. From this important information, we will devise new digital strategies that are creative, innovative and disruptive on a global scale. You will define your own roadmap, strategy and vision for social media and other digital products. In doing so, you will research new digital media trends and identify new tools, platforms and capabilities to bring your own digital portfolio to life. Highlights
- Birkbeck was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework. We were also among the top 200 HE institutions in the QS World University Rankings in Communication and Media Studies.
- We focus on teaching and research in film and media, journalism, arts policy and management, with the Birkbeck Interdisciplinary Research in Media and Culture, the Vasari Research Centre for Art and Technology and the Birkbeck Institute for the Moving Image (BIMI) as focal points of our research culture.
- We offer a number of bursaries for postgraduate students.
- On successful completion of the Postgraduate Certificate, you can progress to the MA Digital Media Management.
- communications/brand manager
- digital advertising/content/creative project manager
- digital media entrepreneur/manager/product manager
- digital project manager
- social media marketing/product manager
- web content strategist.
- web developer
- project manager
- digital designer
- multimedia specialist
- teacher
- market researcher.
Modules
For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.
Assessment method
The course is assessed by coursework only, including production of digital items, critical evaluations and essays.
How to apply
International applicants
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.
Entry requirements
A second-class honours degree (2:2 or above) in any related subject. Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
English language requirements
If English is not your first language or you have not previously studied in English, the requirement for this programme is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 7.0, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.
Fees and funding
Tuition fees
| England | £5400 | Year 1 |
| Northern Ireland | £5400 | Year 1 |
| Scotland | £5400 | Year 1 |
| Wales | £5400 | Year 1 |
| International | £9915 | Year 1 |
Additional fee information
Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Provider information
Birkbeck, University of London
Malet Street
Bloomsbury
London
WC1E 7HX
Course contact details
Visit our course pageBirkbeck Student Advice Service
0203 907 0700