Course summary
This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers. You will:
- Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
- Compare and contrast a variety of digital technologies and marketing communication approaches
- Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals
- Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field
- The use of case studies, providing the opportunity to develop solutions to actual business problems
- Assessments which require the application of learning to a live organisational context
- A multidisciplinary setting reflecting today’s more collaborative work practices
Entry requirements
This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills. You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area. If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information. English Language Requirements English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes. Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Visit https://www.ulster.ac.uk/student/fees/tuition-fees for latest fees information .
Provider information
Ulster University
Cromore Road
Coleraine
BT52 1SA