Course summary

At UCLAN London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career. This degree will allow you to:

• Gain a broad understanding of the key areas of business and how marketing is key for day-to-day function and success.

• Develop a clear understanding of business and marketing principals, audiences, business structures, campaigns, modern marketing, management and more

• Develop a new perspective on how Business and Marketing works first-hand from industry professionals and lecturers, with key networking and employability focus throughout your studies