International Brand Management (Taught)

Course summary

On this exciting and varied course, you’ll develop the knowledge and experience to help you step into a brand management role. You’ll look at brand strategies which are particularly relevant for international markets, and delve into consumer psychology and brand storytelling. You will analyse real-world business problems through detailed case studies, which helps you develop the ability to identify issues, design effective solutions, and defend your strategies. You’ll gain hands-on experience with a variety of online digital media tools, enhancing your digital marketing skills, which is crucial for modern marketing roles. You’ll look at innovation and sustainability in brand management, and social media marketing and analytics. To further prepare you for the digital aspect of modern marketing, you’ll look at planning for digital channels and campaign management.

Assessment method

This course uses a dynamic and interactive approach to teaching, ensuring that you engage with the material. You’ll participate in interactive lectures and seminars that encourage discussion, group work, and practical exercises to enhance your understanding of key concepts. The program emphasises hands-on learning through projects that simulate real-world challenges, allowing you to apply theoretical knowledge in practical settings. You will also benefit from guest lectures and workshops led by industry experts, providing insights into current trends and best practices in sustainability. Additionally, organised industry visits and field trips will give you a first-hand look at how sustainability operates in professional environments, enriching your learning experience. Assessment is designed to evaluate both your theoretical understanding and your ability to apply what you've learned in practical scenarios. You’ll complete a variety of assessments, including analytical essays, detailed reports on specific projects, and live briefs where you’ll develop and present solutions to actual business problems. Presentations and pitches, both individual and group-based, will also form a key part of your assessment, allowing you to demonstrate your ability to communicate your ideas effectively to peers, faculty, and industry professionals.

How to apply

International applicants

Apply direct: https://www.applycpd.com/apply

Entry requirements

Applicants to the programme will normally have obtained a Bachelors degree with Honours (or equivalent) which can be in a range of subject disciplines or professions. Applicants need a minimum of a 2:2 in their degree to be considered.

English language requirements

Test	Grade	Additional details
IELTS (Academic)	6	We require an IELTS score of 6.0 (with no element lower that 5.5) or a recognised equivalent.

If English is not your first language or if you have studied in a non-majority English-speaking country, then you will typically be required to demonstrate your English language ability (speaking, listening, reading & writing) by way of a test such as IELTS.

BNU English Language Requirements

https://www.bnu.ac.uk/study/general-entry-requirements

Fees and funding

Tuition fees

England	£10500	Year 1
Northern Ireland	£10500	Year 1
Scotland	£10500	Year 1
Wales	£10500	Year 1
Channel Islands	£10500	Year 1
Republic of Ireland	£10500	Year 1
EU	£15500	Year 1
International	£15500	Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .