Course summary
Elevate your marketing career with a Masters in Digital Marketing Leadership. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), this course offers hands-on experience, industry networking, and expert insights to equip you with the skills for senior marketing roles. With the option to take a placement year through our placement year pathway, you can also gain the valuable experience employers want. Why study MSc Digital Marketing Leadership at BNU? Professional Insights and Expertise Throughout your studies you will have the opportunity to engage with industry experts and gain exposure to the experiences and insights of professionals actively working in the digital marketing field. Diverse Learning Opportunities You will benefit from a flexible course structure that accommodates your personal and professional commitments. We offer a range of opportunities, including real-world projects, case studies, and online internships. This approach allows you to learn in a way that suits you and prepares you for a number of different roles. Industry-Ready Skills MSc Digital Marketing Leadership is designed to provide you with cutting-edge digital marketing skills that are highly sought after by employers. As a graduate you will be well-equipped for a variety of roles in marketing, communication, and IT sectors. Application of Knowledge Participate in activities that require you to apply your learning directly to an employer or an equivalent organisation. This practical application ensures that your skills are relevant and immediately beneficial in a professional setting. Placement Opportunities With our placement pathway you can gain industry experience through working in a professional organisation. This will enhance your employment opportunities when you graduate. What will I study? This course is designed to equip you with advanced skills and knowledge in digital marketing strategies and leadership practices. This degree focuses on integrating cutting-edge digital marketing techniques with strategic leadership to prepare you for senior roles in the digital marketing industry. The course emphasises practical experience, industry relevance, and professional development, ensuring that when you graduate you will be well-prepared for the evolving demands of the digital landscape. If you choose to take the placement pathway you can gain experience in the industry so you can show evidence of putting your studies into practice too.
Modules
Core Modules Digital Business Strategy Digital Marketing and Data Analytics in International Business Social Media Marketing and Analytics Leadership in Client Management Digital Channels Planning and Campaign Management Digital Leadership Optional Modules Independent Professional Project Business Consultancy Work Placement
Assessment method
While studying this course you'll engage in interactive classes with discussions, group work, and practical exercises. You'll participate in hands-on projects that simulate real-world challenges, attend guest lectures and workshops with industry experts, and visit companies to see digital marketing in action. Group projects will enhance your teamwork skills. Assessments are designed to evaluate both your theoretical understanding and practical skills. You'll complete essays and reports, work on live briefs from industry partners, and undertake capstone projects involving strategic planning and campaign analysis. You'll also present your work to peers, faculty, and industry professionals, and pitch marketing strategies to industry stakeholders.
Entry requirements
Applicants should normally have obtained a Bachelor’s degree with Honours (or equivalent). A minimum of a 2:2 is required for consideration. If applicants’ first language is not English or their language of instruction during undergraduate studies was not English, they must demonstrate English proficiency. The required overall score for IELTS (International English Testing Service) is 6.5, with no score below 6.0 in any category. Flexibility will be given for senior and experienced learners who lack formal academic qualifications. Consideration may be given via portfolio preparation and interview. During the interview, applicants must demonstrate the necessary knowledge and understanding for entry onto the course. Previous study, professional and / or vocational experiences may be recognised as the equivalent learning experience and permit exemption from studying certain modules in accordance with our accreditation of prior learning (APL) process.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Buckinghamshire New University
Queen Alexandra Road
High Wycombe
HP11 2JZ