Course summary
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. Accredited by the CIPR. The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate - information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age. You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client. You will have the option to undertake a work placement module in your second semester. Find out more Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication. This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'. The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses. Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication. Why study Public Relations and Strategic Communication at Leeds Beckett University...
- More than 25 years’ experience delivering PR education
- Professionally accredited course
- Guidance from an experienced mentor
- Option to undertake work placement module
- Access to a wide range of university facilities and resources
- Opportunities to gain insight through Leeds Business School guest lectures
Modules
Core Modules:
- Corporate Communication in an Intercultural Context
- Strategic Communication Planning & Management
- Strategic Digital Communication
- Communication Skills - Content & Media Strategy
Entry requirements
Applicants should either have at least a 2nd Class Honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference, either academic or professional. Applicants whose 1st language is not English require IELTS 6.5 (with a minimum 5.5 in each component) or equivalent.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please see www.leedsbeckett.ac.uk for fee information.
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE