Course summary

Become a leader and strategist at the cutting-edge of user experience (UX) design – identifying customer needs and combining creativity, behavioural analysis and digital technology to create smart solutions and exceptional consumer experiences. UX design is a growing trend across all industries (from luxury brands to healthcare, travel and financial services) where user-centred design is key to a holistic brand experience. You’ll learn to harness business intelligence, consumer psychology and innovative design thinking to produce exceptional user experiences that solve real human problems. Working with others in creative labs and practical workshops, you’ll become confident in planning, strategising and leading projects that deliver high-value user experiences – developing industry skills including ethnography, journey mapping, wireframing and storyboarding while building a portfolio of your own UX projects and ideas: across start-ups, corporates, NGOs and social enterprises. In your final term, you’ll carry out a substantial research project related to your own UX interests and career goals – developing a pioneering user experience for a brand of your choice and delivering a pitch to a panel of industry experts. You'll graduate with the practical skills to work as a UX design strategist, researcher, designer, digital marketer, UI developer, usability designer and more – able to visualise the bigger picture, build complex strategies, manage multiple projects and lead international teams.