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2024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

  • Take a masters degree that focuses on innovative practices, sustainability, integrated strategies and multi-platform campaign management
  • Conduct research and analysis on topics of your interest
  • Enjoy guest lectures from inspirational practitioners
  • Benefit from an emphasis on professional development and preparation for the workplace
  • Take the course in either one year full-time or up to 24 months part-time
Do you want to make a difference in this competitive sector as an innovative and sustainable marketing manager? Our MSc Marketing programme will give you that edge along with the opportunity to learn about consumer behavior, digital transformation, managerial strategies and communication approaches, which can be applied to responsible management practices through your future career as a marketing leader. The programme is designed to provide you with a broad range of marketing discipline knowledge, including theoretical and practical perspectives of emerging debates, trends and developments surrounding marketing management in the global environment. These will prepare you for employment as a manager in a range of marketing contexts. Learning and teaching on the programme takes place in three principal domains: Imagination, Expanding Horizons, and Wider World. We want to introduce you to the sort of bold innovations that spark your imagination on how to make a difference in the world. You will be encouraged to think imaginatively about the wider use and application of a variety of digital tools to lead established businesses, as well as growing small-to-medium sized enterprises (SMEs). Our academic staff bring an extensive range of professional experience and research interests to the programme ensuring it is full of stimulating and relevant content. The core modules you cover – such as Principles of Responsible Management, Business Consulting, Consumer Analysis, Insight and Creativity, and Market-Led Organisational Change – are all built on the principles of the United Nations Sustainable Development Goals. This emphasis encourages you to develop insights into sustainable practices around various areas of marketing management. There is also an essential module on Research Methods in Business which informs your final choice of dissertation or Consultancy Project Throughout the year of study, you are presented with challenging experiences. These comprise a balance of theory and practice and include evaluating contemporary case studies, conducting research and analysis, and participating in creative development workshops.

Entry requirements

Normally a first or second-class Honours degree or professional experience in the area of study.

English language requirements

TestGradeAdditional details
IELTS (Academic)6An overall score of 6.0, including 5.5 in writing is required. If you require Student Visa sponsorship, you will require a minimum of 5.5 in all 4 components.

Fees and funding

Tuition fees

England £9550 Whole course
Northern Ireland £9550 Whole course
Scotland £9550 Whole course
Wales £9550 Whole course
Channel Islands £9550 Whole course
Republic of Ireland £9550 Whole course
EU £17450 Whole course
International £17450 Whole course

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (www.winchester.ac.uk).
Marketing at University of Winchester - UCAS