Course summary
INTRODUCTION Welcome to BA (Hons) International Esports Business & Events Management at the College of Esports. Covering business strategy, event planning, marketing, sponsorship, governance, and customer experience, this course prepares students for roles in esports event operations, business development, and brand management. Through live projects, industry collaborations, and strategic planning, students gain hands-on experience that directly translates to career opportunities in the global esports sector. Teaching modules are bolstered by the unique CoEs TRI-Curriculum approach, which enhances your social capital through the development of your talent, resilience, and identity in preparation for the exciting and international world of Esports. WHY STUDY THIS COURSE? The BA (Hons) International Esports Business and Events Management course provides a unique pathway for students to develop expertise in the strategic, operational, and managerial aspects of esports events and business. Whether you aspire to manage large-scale esports tournaments, develop esports brands, or create innovative digital marketing strategies, this course prepares you for the fast-evolving esports ecosystem. Students will gain: A deep understanding of the global esports industry, including business models, tournament operations, and revenue generation. Hands-on experience through real-world projects and event planning, preparing you for career opportunities in esports management, sponsorship, and marketing. A strong foundation in governance, regulation, and ethical considerations impacting esports organizations. As students progress through each level, they will refine their skills with hands-on projects, live event planning, and industry collaborations, preparing them for leadership roles in sectors including but not limited to Esports Events Management, Production & Broadcasting, Sponsorship & Partnership Management, Tournament Operations & Logistics, Business Development, Venue & Live Event Operations, Marketing & Fan Engagement. THE AIMS OF THIS COURSE:
- To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.
- To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.
- To shape your moral and ethical compass through opportunities to reflect personally & professionally and make an active contribution as global citizens.
Modules
Year 1 - Level 4 / 20 Credit Units Marketing & PR for Events Foundations of Leadership and Management Technology for Esports Events SEO & Digital Marketing Global Esports Management and Events Industry International Esports Business Environment Year 2 - Level 5 / 20 Credit Units Enquiry Based Learning and Research Practice Sustainable Events Management Esports Events Monetisation Esports and Social Enterprises Managing Customer Experience Esports Regulation, Rules and Risks Year 3 - Level 6 / 20 Credit Units Research Project Managing Events & the Law Professional Development Placement Strategic Entrepreneurship Strategic Events Management Managing HR for Events
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- CE06
- Institution code:
- E71
- Campus name:
- College of Esports
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
N/A
Entry requirements
Qualification requirements
UCAS Tariff - 96 points
A level - CCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMP
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Sponsorship information
We offer scholarships via our School & College Partner Programme for students studying at our partner institutions. Please ask your current School/College for details. Our School & College Partner Programme (SCPP) is aimed at schools and colleges that currently deliver (or will deliver) the Pearson BTEC in Esports, as well as schools and colleges with a passion for the esports sector. As we are the exclusively accredited university-level institution by the British Esports Federation, we perfectly complement the progression from the accredited BTEC in Esports by Pearson, thus ensuring that students progress from one accredited course to another in a seamless manner. For more information visit https://collegeofesports.ac.uk/school-college-partnership/
Provider information
College of Esports
Lee Valley VeloPark
Abercrombie Road
Queen Elizabeth Olympic Park
London
E20 3AB