Course summary

Our MSc in User Experience Design combines the empirical methods of data analysis with the empathy-centred skills essential to UX Design. Our modules enhance your ability to prototype digital products alongside systematic evaluation and an understanding of their core technologies. You will learn to design innovative product experiences with new technologies. The MSc course develops your skills and competencies in UX Design’s creative and analytical aspects as you complete a diverse range of projects. We offer you the opportunity to design experiences that embed digital technology in the physical world, including Internet of Things (IoT) and artificial intelligence (AI). You will develop an understanding of how the technology works, how to prototype advanced experiences, and how to design interactions that create meaningful outcomes and spark joy. As it is an MSc, you will approach evaluation through the scientific method: collecting data through experimentation and applying empirical analysis in order to develop technology-based solutions. You will develop critical skills in user experience design principles, qualitative and quantitative data handling, statistical analysis, low and high-fidelity prototyping, and scientific research. You will work with the UX industry through collaborative projects, seminars, and guest lectures. We also offer extra-curricular design challenges. These design challenges give you the chance to work with international experts from the UK, to China and other countries, and enter national design competitions. We will prepare you to be an analytical, technically-minded, and empathic UX Designer. The MSc in User Experience Design is offered alongside a parallel MA in User Experience and Service Design programme. The key difference is that the MSc is more focused on empirical investigation, data analysis and technologies that can create great user experiences, whereas the MA has a more empathic and broader world-view of user experience design.