Course summary

Are you an aspiring music manager, record label executive, live event organiser or a business-savvy recording artist who wants to get ahead of the pack with enhanced, future-facing knowledge and skills? The BA (Hons) Music Business Management degree aims to nurture creative and ambitious students with a passion for music and business, developing in the future-facing skills and critical knowledge required to develop a successful career in the modern music industry. This is possibly the most exciting time to be entering the music industry with the digital opportunity bringing a renewed optimism and four years of solid revenue growth. Young, ambitious and skilled new entrants are better placed than most to prosper in the new global streaming economy with many of the rules yet to be written. The skills you will learn at LCCM, including social media marketing, building an audience online with growth hacking, artist branding and data analysis, are in high demand. As you progress through the course you will develop more complex and analytical skills across three ‘in-demand’ employment pathways developed in partnership with industry: · Music Business Administration including Royalty Collection · Digital information & marketing toolkit for social media and streaming success · Event Management including Ticketing & Touring You will learn to think critically and act creatively to navigate the opportunities of the emerging digital music landscape. By combining established industry practice, emerging technology, applicable theory and real-life opportunities to test what you have learnt, you will develop professionally by: · Harnessing the power of social media and audience data · Developing and communicating brand identity and ideas · Managing and exploiting intellectual property for artists · Build audiences and a sustainable market for talent · Deliver successful music projects for individuals and organisations On this degree, you will build incremental and progressively deeper knowledge and understanding of music management, the rights and royalty streams of music publishing and the recorded music sector, live event management and promotion and the inner workings of the streaming music economy. The BA Music Business Management is complemented by our Foundation in Music Business (Year 0), which is designed for students who haven’t studied any of the core subject areas previously and want to acquire or reinforce the skills required for success at undergraduate level or entry-level work in the entertainment sector. The Foundation year will build upon your passion and experience of music as a fan or hobbyist and give you the necessary skills and knowledge to prepare you for study at Level 4. You will learn essential business, academic and digital skills that will set you up for both your future studies and your professional career. You will develop the necessary written and online communication skills to engage, persuade and convince others of the merits of your ideas and music projects. As you develop an active curiosity and fluency in the terminology and principles of business, media and communications, you will be ready to make the most of the rest of your studies and for the realities of work in the industry.