14Jun
UndergraduateCourse summary
Our four-year Sport, Media and Culture, BA (Hons) with a Year in Industry degree programme equips you with a future career as a professional sports content creator and communicator across the contemporary sports mediascape. This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, students will see how our abiding interest in sport has shaped how we view the world. Students will always develop a robust understanding of the contemporary sports mediascape. The third year of this 4-year course with a Year in Industry will be spent on placement. You will have the opportunity to gain real-world industry experience and develop your employability skill set. We have a strong network of industry contacts, and you will receive dedicated support from our employability team, ranging from CV advice through to mock interviews. Changes in how we consume sport means that the traditional legacy media model (newspapers, TV broadcasts, radio) has been hugely interrupted, with many sports organisations now opting to communicate directly with fans. Simply knowing how to write a match report or interview the triumphant winner and the beaten rival is no longer enough. With all this in mind, this course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies. Why Sport, Media and Culture at Swansea? You will be taught by academics who have a wide range of industry experience and will benefit from access to industry-standard filming, editing and design facilities. In addition, our close links with sports organisations such as Swansea City FC, the Ospreys, and our partnership with Sport Swansea means that you will gain a sports communications industry perspective across your degree programme. This programme is based within our Media, Communication, Journalism and PR department. Media at Swansea is ranked:
- 8th in the UK for Student Satisfaction (Complete University Guide 2025)
- 8th in the UK for Student Experience (Times Good University Guide 2025)
- 10th in the UK for Teaching Quality (Times Good University Guide 2025)
Modules
In Year 1, you will typically study areas including: Introduction to Media Communication; Delivering and Decoding the News; Pitch Invasion: Sport and its Impact on Society; Principles of Mediation; Creative Media Platforms; and Public Relations: Strategic Communications. In Year 2, you will typically study areas including: Theorising the Media; All Ears - an Introduction to the Art of Podcasting; Pitch Perfect: Sports Commentary and Punditry; Introduction to Film Production; Professional Development: Preparing for Work; Public Relations Theory in Action; Creative Media Practice; Social Media Cultures; Investigating Text, Process and Audiences; Media Law; and Pop Culture and Alternative News Genres. The third year of this 4-year course with a Year in Industry will typically be spent on placement. You will have the opportunity to gain real-world industry experience and develop your employability skill set. We have a strong network of industry contacts, and you will receive dedicated support from our employability team, ranging from CV advice through to mock interviews. In Year 4, you will typically study areas including: Sports Public Relations; Dissertation Preparation; Documentary and Fiction Filmmaking; Reporting the 21st Century; Game Over - Press Start to Continue: Critical Game Studies; Professional Sports Communication Placement; Strategy, Marketing and Branding; Practical Web Technologies; Journalism in Practice; Guerrilla Campaigns: Subversive and Interruptive PR; Media and Communication Internship. You will undertake a dissertation.
Assessment method
We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students. Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study. This course may offer some modules taught through the medium of Welsh or bilingually for students who consider themselves to be fluent Welsh speakers. For more details on the provision available see the Welsh Provision expander below.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P36I
- Institution code:
- S93
- Campus name:
- Singleton Park Campus
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
International applicants
If you are an International Student, please visit our International pages for more information about entry requirements: http://www.swansea.ac.uk/international/students/requirements/
Entry requirements
Qualification requirements
A level - ABB - BBC
WJEC Level 3 Advanced Skills Baccalaureate Wales
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3, H3, H3
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
For the latest fee information, please check the individual course page on our website. Our full range of programmes are listed here: https://www.swansea.ac.uk/undergraduate/courses/
Further information on tuition fees can be found here: https://www.swansea.ac.uk/undergraduate/fees-and-funding/tuition-fees/
Provider information
Swansea University
Singleton Park
Swansea
SA2 8PP