De Montfort University

Degree level: Undergraduate

Advertising and Marketing Communications

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

This course will prepare you for a potential career in a wide range of marketing communications disciplines such as advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning. - Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) - Pitch a business idea to real-life entrepreneurs and win a great prize through our annual Fox’s Lair competition for first-year students - Work on real projects with advertising and marketing communications agencies such as creating advertising campaigns, and undertake a variety of innovative coursework and assessments to help you put your skills into practice - Enjoy an international experience with DMU Global trips have included New York, Belin, Copenhagen, Indore and Beijing - Placement opportunities with local, national and global companies including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2) - 96.7 per cent of our graduates are in work or further study six months after graduating* *latest Destination of Leavers from Higher Education Survey 2015/16 - Our alumni are employed by leading brands in graduate jobs such as Sales Executive at Toyota, Marketing Executive at Marks and Spencers, Graduate Trainee Commercial Marketer at EE and more We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lecturers have worked in the industry and bring real-world experience into the learning environment. With extensive industry experience and research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.

Course details


Year 1 Principles of Marketing Financial Decision Making Employability, Professionalism and Academic Study Skills Introduction to Entrepreneurship and Enterprise Introduction to Work and Organisations Marketing Information and Decision Making The Digital and Social Media Context of Business Year 2 Advertising and Promotion Brand Management Direct and Digital Marketing* Marketing Research Buyer Behaviour Plus option modules from the following indicative list: International Marketing Year 3 Campaign Planning Contemporary Issues in Advertising in Advertising and PR Marketing Dissertation or The Brand Portfolio Plus option modules from the following indicative list: Interactive Marketing Campaign* E-Marketing Global Marketing Strategies Customer Management Marketing Planning and Management Reflective Business Practice** Social Media Marketing *Essential for progression towards the IDM Certificate in Direct Marketing **Only applicable to those who have undertaken a placement year

Assessment method

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year: Exam: 21% Coursework: 79% These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

How to apply

Application codes

Course code:
Institution code:
Campus name:
Leicester Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6including a minimum of 5.5 in each component

or equivalent

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
EU £14250 Year 1
International £14250 Year 1

Additional fee information

Please note that fees for September 2021 are subject to official confirmation. Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government.
Advertising and Marketing Communications at De Montfort University - UCAS