Course summary
Join an online Masters in Marketing that’s designed to fit into your life – with flexible hours and no exams. Earn your MSc in Marketing online with an EQUIS accredited business school. Become a sought-after marketer, capable of managing multiple teams and implementing complex, multinational, and digital campaigns. Join a marketing Masters degree that’s different. No exams With a focus on real-world skills, there are no dissertations or exams in this online MSc, just hands-on work. Through projects and industry-specific assignments, you’ll learn to:
- apply and adapt marketing theories in the real world
- appraise markets for opportunities and threats
- think creatively to scope, refine, and deliver impactful marketing solutions.
Modules
Teaching is delivered through MyAberdeen, our online Virtual Learning Environment (VLE). It holds all the materials, tools and support you’ll need in your studies. You’ll experience teaching methods tailored to accommodate different learning styles. You can access your learning materials on computer, smartphone and laptop, 24 hours a day.
Assessment method
The courses that are part of this MSc feature live online webinars with our marketing experts. You’ll have direct interaction with your tutors in these webinars, giving you a more personal learning experience. The interactive webinars are central to your learning, and your participation in them counts towards your final grades. Ahead of webinars, you’ll be asked to study some online materials, post questions to your tutor online, and undertake multiple-choice quizzes and other tasks. You may also be asked to work in small groups to prepare for some of the live sessions.
How to apply
International applicants
You do not need a visa to study online with us.
Entry requirements
The minimum entry requirements for this degree are an undergraduate degree at UK honours level, or a degree from a non-UK institution which we judge to be of equivalent worth.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | Overall - 6.5 with: Listening - 5.5 or above; Reading - 6.0 or above; Speaking - 5.5 or above; Writing - 6.0 or above. IELTS Indicator or IELTS General Training are not accepted. |
| TOEFL (iBT) | 90 | TOEFL iBT and TOEFL iBT Home Edition: Overall - 90 with: Listening - 17 or above; Reading - 21 or above; Speaking - 20 or above; Writing - 21 or above. DI code is 0818 |
| PTE Academic | 62 | Overall - 62 with: Listening - 59 or above; Reading - 59 or above; Speaking - 59 or above; Writing - 59 or above. Online test is not accepted. |
| Institution's Own Test | Academic English Pre-sessional Programme (PSE) - Pass (valid for 1 year). Academic English Preparation Programme undertaken at other UK HEI - accredited by BALEAP and within 1 year of start of course. | |
| Cambridge English Advanced | C | Overall - 176 with: Listening - 162 or above; Reading - 162 or above; Speaking - 162 or above; Writing - 169 or above. |
To study for a postgraduate degree at the University of Aberdeen it is essential that you can speak, understand, read, and write academic English fluently. These skills will allow you to understand lectures, produce high standards of written work, and perform well in examinations. We can assess your English language proficiency through a variety of means: through your nationality, through the qualifications you gained in high school, through the degree you undertook or are undertaking at university, or through a recognised English language test. Postgraduate Higher requirements are used by the Schools of Business; Divinity, History and Philosophy; Education; Language, Literature, Music and Visual Culture; Law; and Social Sciences. The MSc in Oil and Gas Enterprise Management and the MSc in Integrated Petroleum Geoscience also make use of the Postgraduate Higher requirements. Please note certification must be within the two years prior to commencement of your degree programme, unless otherwise stated.
Please use the checklist at the following webpage to determine how you can meet our English language requirements:
https://www.abdn.ac.uk/study/international/requirements-pg-266.php
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fee information is not yet published for entry in Academic Year 2026/2027. For guidance, the fees on the University Online Prospectus website are for 2025/26.
Sponsorship information
Alumni Discount - You’re entitled to 20% off our postgraduate taught degrees and short courses if you have a degree from the University of Aberdeen.
Provider information
University of Aberdeen
Directorate of Global Engagement, Marketing and Recruitment
King's College
Aberdeen
AB24 3FX