Course summary

Unlock your potential as a creator – designing, building and sharing powerful content that connects brands and their customers. In our fast-changing digital landscape, businesses are looking to engage with consumers in new creative ways, using content to build awareness and shape customer decisions. Whether you’re looking to build, manage or become a brand, you'll be empowered to build a community, share stories and amplify your voice through the creation of content. We’ll help you find your voice, form an authentic personal brand and use data to identify your audience – shaping your content to appeal to specific sub-groups. You’ll explore organic versus paid content, examine the range of planning tools available to you, and learn to use the right platforms for maximum impact, engagement, visibility and revenue. You’ll also explore the commercial aspects of content creation (monetizing content, the legal and regulatory considerations when promoting products) and discover how brands and agencies engage with creators as partners (influencers or brand ambassadors) and producers (freelance creatives). Throughout your course, you’ll join our Creative Studio – a skills track that allows you to develop your expertise in practical fields from digital photography to copywriting and video production. With access to industry-standard studios, software and professional equipment, you’ll build your portfolio while gaining the technical skills to succeed as a creative leader and influencer. In your final term, complete a major creative project – applying your knowledge to a suite of content, video documentary, podcast or full marketing plan. Learn in London – the UK's creative hub From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the creative arena – gaining valuable work experience and meeting influential industry contacts. You’ll have direct access to creative networks, events, workshops and industry speakers, both on campus and in the city centre – exposing you to new insights and career options. Plus, you’ll have the opportunity to work on live briefs with real clients looking for ideas and talent. Graduate with the knowledge and skills to create and manage content in a variety of contexts, working in an agency, in-house or freelance.