Course summary

Gain an MA like no other with this Luxury Brand Management programme that provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels. Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally. Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London. Students can gain accreditation by The Chartered Institute of Marketing (CIM) for some of the content on this programme. CIM is the leading professional body for marketers worldwide. Find more details here. Top reasons to study a Luxury Brand Management masters degree Acquire practical and applicable business skills Join a community that includes successful alumni like Gaia Trussardi Find internships with large luxury brands with our support Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows Gain a degree from the UK and the US with one programme and enhance your career opportunities