Course summary

In a rapidly evolving fashion landscape shaped by digital innovation and shifting cultural values the ability to create and visually communicate fashion-based ideas has never been more vital. As a creative, you’ll need the ambition, curiosity and confidence to respond to these changes, and to help shape them. On BA (Hons) Fashion Art Direction, you’ll explore fashion’s visual languages, and be encouraged to critically develop and present exciting, original concepts, and in the process, define your own creative practice in the context of the wider industry. You’ll explore how fashion is consumed, and how this creates opportunities for innovative, interdisciplinary storytelling. You’ll build industry awareness and connections, refine your creative vision, and experiment across a range of image-making and communication methods. Through projects, case studies, collaborations and workshops, you’ll produce, publish and promote your ideas. You’ll become a highly creative fashion thinker and communicator, skilled in art direction, styling, content creation, publication, digital platforms and exhibition-making. FEATURES AND BENEFITS

• Collaborative spirit – Work with students from across Manchester Fashion Institute and the wider Faculty of Arts and Humanities on inter-disciplinary projects in a studio environment, honing essential creative skills needed for the growing creative economy.

• Manchester and beyond – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Denmark, Australia, Italy and beyond.

• Cutting-edge facilities – Make use of our dedicated photography workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.

• First-hand experience – Benefit from excellent placement opportunities in the UK and abroad, our dedicated placement team help source placements at companies such as Nike, JD Sports, JW Anderson, SEVENSTORE, Adidas and more.

• A history of success - Previous students and graduates have won awards at external events such as Graduate Fashion Week, Creative Conscience and IFFTI Fashion Film Awards.