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AI and Creative Media at Birkbeck, University of London - UCAS

Course options

2026 - 2027
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Our new MA AI and Creative Media combines critical thinking with hands-on creative practice to provide you with a unique opportunity to explore the impact of artificial intelligence technologies on the arts, media and creative industries. Why choose this course?

  • This course gives you the opportunity to develop a greater understanding of AI technologies through direct engagement with the models, tools and applications that are rapidly changing the way media and the arts are produced, distributed and experienced.
  • It draws on Birkbeck’s world-leading expertise in media, philosophy, computing and management.
  • It is designed for aspiring or established media professionals who are keen to navigate using AI effectively or responsibly within their creative work and organisations.
  • It is also ideal if you are interested in examining the impact of AI on creative labour and intellectual property, studying the development of new forms of AI aesthetics, or influencing the direction of future AI policy within the creative sector.
What you will learn On this course you will consider how AI technologies present opportunities and challenges for creative media artists working within cultural industries. You will be encouraged to undertake critical experimentation with AI within the fields of digital image and video production, creative writing and performance, while developing your understanding of the need for effective methods of working with these technologies ethically and responsibly. You will learn practical techniques for building and using generative AI models and tools within creative media practice. You will also gain an understanding of the social, historical and economic context of AI development, as well as technical knowledge of how cotemporary AI systems work. In exploring the ethical and political implications of AI use for creative labour and industries, you will learn responsible approaches to using the technology. How you will learn This course is available to study either full- or part-time. You will be taught via lectures, seminars and workshops that take place in the evening. Option modules will allow you to follow your interests or career aspirations delving more deeply into key areas of digital media design and management. Or you could choose from a growing number of AI modules offered across the university including: philosophical investigations of AI ethics, legal explorations of AI regulatory frameworks, computer science training in data analytics and machine learning. Highlights
  • You will study at our Bloomsbury campus in the heart of London, a city fast becoming one of the major European hubs for AI research and development.
  • Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.
  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.
Careers and employability Graduates in this MA AI and Creative Media can go on to follow career paths in roles such as:
  • digital designer
  • creative media artist
  • project manager
  • policy adviser
  • educator.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.

Assessment method

Assessment includes essays in which you will analyse relevant theories and case studies, and practice-based assignments that allow you to experiment critically and creatively with AI technologies. See individual modules for more details.

How to apply

International applicants

If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

Entry requirements

At least a second-class honours degree (2:2), or equivalent, in any area of study. We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

To be confirmed
AI and Creative Media at Birkbeck, University of London - UCAS