7Dec
UndergraduateCoventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus. This course aims to provide you with a solid grounding for a professional career in the advertising and digital marketing sectors. The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for students to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Advertising and Digital Marketing BA (Hons) degree within Coventry University’s Business School. The degree part of the course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. Students will gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline. Key benefits of the degree
- The development of specialist subjects and modules in the last two years which include advertising and digital marketing, creative marketing, advertising and digital marketing strategy and digital customer experience.
- The course assessment strategy is designed to incorporate a range of innovative and authentic assessment methods, including group projects, presentations and pitches, all designed to ensure you are equipped with necessary skills to boost your career potential.
- The use of the DigiComm Lab supports the development of students’ digital literacy skills through using digital marketing platforms and software.
- Networking with international alumni and employers through guest speaker events and projects.
Modules
Key foundation year modules include communications, management skills, marketing for business, and global business. After foundation, you progress to year 1 of the degree course. The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. Year 1 Modules Foundations of Management Organisation Behaviour Marketing, Digital and Social Media Business Decision Making Using Data Analysis Ideation Entrepreneurial Thinking Year Two In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen Modules Designing a Research Proposal Marketing Insight Consumer Behaviour Integrated Marketing Communications Advertising and Digital Marketing Creative marketing Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £7950* | Year 1 |
| Northern Ireland | £7950* | Year 1 |
| Scotland | £7950* | Year 1 |
| Wales | £7950* | Year 1 |
| Channel Islands | £7950* | Year 1 |
| Republic of Ireland | £7950* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please note: UK (home) tuition fees for the degree years will be charged at the current Coventry University UK (home) degree fee level. This is provisionally set at £9,250 for the 25/26 academic year.
This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options. www.coventry.ac.uk/international-students-hub/international-pathways/
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU