Course summary
Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:
- understanding buyer behaviour
- enabling organisations to design innovative products
- creating effective communication messages.
- This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.
Modules
Please click on the course URL for up-to-date module information.
Assessment method
Assessment is through a combination of coursework, projects, examinations and presentations.
Entry requirements
You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
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Provider information
University of Sussex
Sussex House
Brighton
BN1 9RH