Course summary
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. On this MSc, you’ll learn to:
- evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
- apply consumer psychology theories to interpret consumer behaviour
- use analytical skills to assess the choices consumers make
- make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.
Modules
Please check our website in January 2024 for the modules running in the academic year 2024/25.
Assessment method
Assessment is through a combination of coursework, projects, examinations and presentations.
Entry requirements
You should normally have an upper second-class (2.1) undergraduate honours degree or above. Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Please click on the course URL to see up-to-date fee information.
Sponsorship information
Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people. Details of our scholarships are not yet set for entry in the academic year 2024/25.
Provider information
University of Sussex
Sussex House
Brighton
BN1 9RH