Course summary

Delivered by the triple-accredited Aston Business School, our MSc Strategic Marketing Management programme equips you with the tools and knowledge needed to thrive in today's dynamic business environment. Aston University is ranked among the top 50 universities globally for 'Master’s in Marketing' (QS World University Rankings, 2024), reflecting our commitment to excellence in education. Designed for students from diverse backgrounds, including those without prior marketing experience, our course covers essential areas such as digital marketing, brand management and strategic planning. Through engaging lectures, seminars, simulations and case studies, you will gain insights from industry experts and experienced academics. At Aston Business School, we foster a collaborative learning environment where you develop critical thinking, analytical skills and creativity. As a graduate, you will be well-equipped to pursue exciting career opportunities in marketing roles across various industries. How you will learn On the MSc Strategic Marketing Management programme at Aston University, you will engage in a dynamic learning environment, blending traditional academic rigor with practical, hands-on experiences. Through lectures, case studies and guest speakers, you will explore key marketing theories and their real-world applications. This applied approach ensures you develop practical skills essential for success in marketing roles. At the start of your course, you will be allocated a personal tutor who can offer individual study advice and guidance. You will also benefit from access to the University Library's extensive collection of over 25,000 books and electronic journals. Aston University's virtual learning environment supports your journey, providing resources like lecture slides, e-books and online journals. In the Aston Global Advantage module, you will enhance your employability and global citizenship through experiential learning and reflective practice. Dedicated employability support, skill-building workshops and diverse learning streams will prepare you for both academic and professional success. What you will learn In our MSc Strategic Marketing Management programme at Aston University, you will gain comprehensive insights into strategic marketing. From crafting digital advertising strategies to integrating communication strategies within digital transformation initiatives, you will be prepared for dynamic marketing roles. In the taught phase, you will practically apply knowledge, mastering strategic concepts and analytical techniques. You will explore marketing analyses using research and statistical techniques, while enhancing critical analysis, teamwork and communication skills. In the dissertation phase, you will complete a research project on a strategic marketing topic of your choice, showcasing your ability to conduct independent research with a clear consideration of ethics, theory and methods. This course offers an Exchange Partnership Second Degree Pathway, meaning you can spend an additional year at one of our international partner institutions. If successful, you will graduate with two masters degrees.