Course summary

This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi-skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi-channel practices, interactive communications and innovative solutions within the fashion retail environment. Students will be able to combine cutting-edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. Students will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. Students will also examine and analyse the influence of lifestyle retailing and multi-channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations. The course is based at High Holborn near the central London areas of Lincoln’s Inn Fields and Clerkenwell. Holborn is just a short walk away from The British Museum, Somerset House and the historic Leather Lane market. As well as many of London College of Fashion’s Fashion business courses, High Holborn is home to UAL’s Students’ Union and a show room space hosting student led exhibitions. About London College of Fashion London College of Fashion, UAL, has been nurturing creative talent for over a century, offering courses in all things fashion. In design, we teach a combination of heritage and radical thinking. Craftsmanship and new technology. Engineering – and in-depth design research. We teach innovative ideas first – and then innovative practice to bring them to life. Through teaching, specialist research, and collaborative work, we empower our students to think differently, using fashion to examine the past, build a sustainable future, and improve the way we live.