Course summary

If you're curious about how brands connect with people and want to be part of shaping those connections, Marketing BSc is your launchpad. This course is all about helping you understand what customers really want, and how to deliver it in a way that builds loyalty and drives business success. You’ll explore everything from market research and branding to product development and customer engagement, giving you the tools to make a real impact in the business world. Along the way, you’ll learn valuable technical skills and gain hands-on experience with industry-standard tools such as IBM SPSS for statistical analysis and NVivo for digging into qualitative insights. In your first year, the focus will be to provide you with a holistic overview of the world of business, and we’ll also help you settle into university study with support in group work, time management, report writing, and problem-solving. We believe the best way to learn is by getting involved. That’s why our teaching is interactive, discussion-based, and focused on real-world application. Instead of traditional exams, for the majority of your assessments, you’ll work on projects that mirror what marketers actually do - like writing reports, conducting research, pitching ideas, solving problems, and presenting your work. It’s all designed to help you think critically and apply your knowledge in meaningful ways. This course is built to boost your confidence and your career prospects. You’ll develop both core and specialist skills that employers are looking for. We work closely with platforms / initiatives such as the PDC, Brunel Hive, and Business Life to connect you with opportunities that make you stand out in the job market. Our degree is accredited by the Chartered Institute of Marketing (CIM), meaning you'll gain exemptions from selected modules should you choose to pursue further studies toward becoming a Chartered Marketer. We've mapped our course against the CIM Certificate in Professional Marketing (Level 4) and the Diploma in Professional Marketing (Level 6), giving you exemptions for up to five years after graduation. What makes this course extra special? You’ll hear from guest speakers in the industry, explore the latest marketing technology, go on field trips, plus have the opportunity to pitch solutions for challenges organisations such as McDonald’s, Chelsea F.C., and Enterprise Mobility are currently facing. It’s your chance to solve real challenges and build a portfolio that shows what you can do.