Course summary

This course is for you if you aspire to a career in business analytics across sectors such as technology, logistics, retail, finance, banking, insurance and healthcare. This BSc Business Analytics course is about how organisations can make better decisions with data, including how they currently use data and how they could use data in the future to make decisions that better align with business and societal needs. You will learn data analysis techniques, such as descriptive, prescriptive, and predictive analytics, social media analytics, optimisation, and forecasting. You will be taught how to apply these techniques to real-life problems with industry case studies and guest lectures from across various sectors. You will experience hands-on projects, benefit from exclusive workshops and seminars by industry experts, as well as proudly join a community of aspiring data professionals. This course was created in collaboration with IBM and LV = General Insurance and is informed by the latest research in Business Analytics. 88% of our Business and Management research is rated as world-leading or internationally excellent (REF 2021), reflecting its impact on shaping policy and practice. Bristol is a vibrant, ambitious and entrepreneurial city and home to SETSquared, the world's top university business incubator (UBI Global2019). As a graduate, you will be equipped to become an expert in the field of Business Analytics, with strong employment prospects in the fast-growing data economy. Potential roles may include Business Analyst, Consultant or Product Manager. Watch our video to find out more. For the first 2 years of this course, teaching is delivered on the Clifton Campus where you will gain a thorough understanding of your subject. For the final year of the course, teaching will be delivered at the Temple Quarter Enterprise Campus, opening 2026, where enhanced links with businesses will provide students with real-world knowledge, networks and skills to succeed once you graduate.