Course summary

This course combines traditional media studies with new practices emerging in the 21st century – teaching you how to innovate, anticipate, analyse and utilise communications across a variety of media platforms. You'll cover a range of traditional and modern communicative practices across the arts, sciences, humanities, business and industry – exploring how the field is shaped by digital advances. This interdisciplinary approach will give you a thorough grounding in media and communications: as an academic field, a cultural landscape and a complex network of industries. Examining theories, you'll discover the powerful influence media and communications can have socially, culturally and politically – gaining a critical understanding of media and transmedia creation and consumption. Looking at current global issues, you’ll develop the skills to monitor and analyse audience perceptions and interactions, and implement creative strategies to overcome challenges – using emerging tools and methods like data scraping and data visualisation. You'll choose from a variety of electives to tailor your studies to topics that interest you – from transmedia storytelling to media regulations, social media marketing, creative economies and even human connection – exploring how dating apps use algorithms to shape matches. In your final term, complete a dissertation, creative project or industry placement – consolidating your learning and gaining insights into one of the most progressive and exciting industries in the world. Graduate with the specialist knowledge and skills necessary to pursue a career in a wide range of fields, including communications, journalism, social media, research and analysis, and academia. Our alumni hold a variety of positions across journalism, social media, marketing, influencing, media planning and consultancy. Learn in London – the UK's media hub From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the creative arena – gaining valuable work experience and meeting influential industry contacts. You’ll have direct access to creative networks, events, workshops and industry speakers, both on campus and in the city centre – exposing you to new insights and career options. Plus, you’ll have the opportunity to work on live briefs with real clients looking for ideas and talent. Residential The course includes an immersive residential experience in Scotland, during which you'll take part in a variety of activities that consolidate your studies so far and prepare you for your third term – all in an engaging and exciting location.