Course summary

Why choose this course This programme will provide you with the specialist knowledge, expertise and skills required to succeed in the rapidly evolving events sector. During the programme you’ll work in a group to put on a live event, giving you the opportunity to apply, evaluate and build on your learning. Our international reputation means you'll learn from tutors who’ve worked in the industry, for example in festivals, experiential marketing and brand activation, sports and non-profit events. Your tutors will also introduce you to guest lecturers working in the event industry who give fascinating up to date insights. You’ll have invaluable opportunities to access networks of event managers through these guest lectures and build links to events companies – this has led to some students securing jobs in the event industry as soon as they complete their studies. You’ll have plenty of opportunities outside of your core studies to develop your event experience such as working at International Confex, the events industry trade show, and supporting or working at a range of other local and regional events. You won’t need to have an events background at an undergraduate level to study this programme; it’s designed to give you all the expertise you need to establish a career in this fast-moving sector. What you will study International events are an exciting, dynamic and ever-changing sector of the global economy, which demand creative problem-solvers. Our course and facilities provide an engaging environment in which you can develop and understand the challenges faced by events professionals. The course covers valuable management skills such as business analytics, services marketing and strategic planning, and also includes modules that are designed to help you to graduate with specialist events management skills and knowledge. You will have the opportunity to take part in challenging industry-relevant assessments that will teach you how to design and evaluate different types of events. Importantly, you will produce your own live event as part of a small management team, helping you to develop vital practical skills for your career as an events professional. In the classroom and beyond, the course team is committed to enhancing your learning in a range of contexts. This also includes opportunities, through field trips and opportunities that we promote to you, to work on a range of live events. Chances like these offer you a valuable opportunity to gain important experience and develop your event industry networks.