Course summary

Our BSc Business Analytics degree is designed for students who want to excel in the expanding industry of data-driven decision-making within the business sector. Intersecting the fields of data analysis and business strategy, the course explores a range of analytical techniques for interpreting and leveraging the data that drives organisational success. You will learn to apply these analytical methods to real-world issues in areas like marketing and operations while hands-on projects, case studies, and simulations will provide important practical experience. Join us and develop the skillset and knowledge needed to thrive in the data-driven landscape of modern business. What you'll study Our BSc Business Analytics course aims to equip you with the necessary skills to thrive in the data-driven business world. Covering a wide range of analytical techniques, the curriculum is designed to build proficiency in data interpretation, statistical analysis, and leveraging business intelligence tools. The course’s emphasis on practical skills and real-world application will teach you how to make data-driven decisions that drive business success. On our BSc Business Analytics degree, you will benefit from: • interdisciplinary learning: the course integrates business with data analysis, preparing you to apply analytical methods to solve real-world business problems • expert staff: learn from experienced faculty members who bring a wealth of industry knowledge and academic expertise • industry connections: through guest lectures, networking events, and internship opportunities our strong industry ties provide real-world exposure • projects: participate in projects that allow you to work on complex business problems, presenting your findings to industry professionals.