Media, Marketing and Public Relations (With Foundation Year) at University of Bedfordshire - UCAS

Course summary

This degree gives you a thorough understanding of both mass media and the workings of the PR industry. The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. The marketing and PR side allows you to explore a range of PR activities; develop your business skills; and build your knowledge of marketing practices, particularly around brand management and corporate communications. Foundation Year In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an Undergraduate degree. The course has been designed to develop your skills and to prepare you for entry onto the first year of your chosen course. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your BA (Hons) degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years. Facilities and Specialist Equipment

  • Mac-equipped newsroom with radio news booth and transmission gallery.
  • Industry-standard radio facilities.
  • Digital video-editing suites including Adobe Creative Cloud software (Premier Pro).
  • Radio news booth.
  • Industry-standard radio station, Radio LaB.
  • In-house TV station, Beds TV.
Your Student Experience
  • Develop the skills to become an effective media communicator.
  • Learn how marketing and public relations shape businesses and corporate communications.
  • Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.
  • Gain personal confidence and the ability to express yourself using appropriate media to inform opinion.
  • Acquire valuable research and project management experience while working both independently and in teams.


Areas of study include:

  • Consumer Behaviour
  • Experiential Marketing
  • Introduction to Digital Marketing and Analytics
  • Introduction to Digital Storytelling
  • Media Theory and Research
  • Principles of Marketing
  • Understanding Media
  • Account and Media Planning
  • Brand Management
  • Corporate Communications
  • Public Relations and Media Interface
  • The Creative Industries
  • Radio
  • The Art and Craft of Journalism
  • Contemporary Practices and Debates in the Media
  • Digital Communications Strategy
  • PR Ethics and CSR
  • Routes to Market
  • Topical Marketing Communications Practice
  • Short Dissertation Special Project / Short Practical Special Project
Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.

How to apply

Application codes

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Luton Campus
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Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Applicants with other qualifications and/or work experience will be considered. If you would like to check that your qualifications will be accepted please contact the university.

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1

Additional fee information

For information on the 2024 fees please refer to our website,
Media, Marketing and Public Relations (With Foundation Year) at University of Bedfordshire - UCAS