28Nov
UndergraduateUniversity of Sunderland has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Open days
Course summary
Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course. BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing. The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches. The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.
Modules
Essential Study and Employment Skills Introduction to Marketing Introduction to HRM and Talent Development Introduction to Accounting and Finance Introduction to Managing and Leading People Introduction to Business Operations and Services Personal and Professional Development Quality Management for Organisational Excellence Business ESR Digital Marketing Marketing Management and Metrics Integrated Marketing Communications Work placement (optional) Developing the Reflexive Practitioner Strategic Marketing Psychology of Consumers in a Digital Age Critical and Emerging Themes in Marketing Branding and Reputation Management Marketing Research in Practice
Assessment method
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- NN1N
- Institution code:
- S84
- Campus name:
- Sir Tom Cowie Campus
- Campus code:
- B
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 - 96 points
Scottish Higher - BBCCC
GCSE/National 4/National 5
T Level - M
Please click the following link to find out more about qualification requirements for this course
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| EU | £16500 | Year 1 |
| International | £16500 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Visit our website to find out about our range of Scholarships.
Provider information
University of Sunderland
Edinburgh Building, City Campus
Chester Road
Sunderland
SR1 3SD