Business and Marketing Management at University of Sunderland - UCAS

Course summary

Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course. BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing. The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches. The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.


Essential Study and Employment Skills Introduction to Marketing Introduction to HRM and Talent Development Introduction to Accounting and Finance Introduction to Managing and Leading People Introduction to Business Operations and Services Personal and Professional Development Quality Management for Organisational Excellence Business ESR Digital Marketing Marketing Management and Metrics Integrated Marketing Communications Work placement (optional) Developing the Reflexive Practitioner Strategic Marketing Psychology of Consumers in a Digital Age Critical and Emerging Themes in Marketing Branding and Reputation Management Marketing Research in Practice

Assessment method

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

You can no longer submit a new application for courses starting in 2023.

If you already have a 2023 application and are in Clearing, you can add this course as a Clearing choice – contact the university or college first to check they have places.

Application codes

Course code:
Institution code:
Campus name:
Sir Tom Cowie Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
EU £14000 Year 1
International £14000 Year 1

Additional fee information

Visit our website to find out about our range of Scholarships. EU applicants that hold EU settlement/pre-settlement will be charged £9250
Business and Marketing Management at University of Sunderland - UCAS