Course summary

OVERVIEW Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture, when they look at the business landscape, and identify the opportunities to communicate and influence audiences and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats. You’ll look at different media and methods of communication, study how to analyse and segment audiences and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about the marketing fundamentals, but you’ll also have the flexibility to choose modules that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing, you’ll also have a range of practical and professional skills. FEATURES AND BENEFITS Learn from the experts – With years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR. A creative city – Study in the heart of Manchester, a city that offers unparalleled opportunities for aspiring marketers. It is a major hub for the marketing, media and creative industries. Manchester's rich cultural scene also provides a stimulating environment that fosters creativity and innovation - key attributes for successful marketers. Sustainable marketing practices – The programme covers ethical, sustainable, and responsible marketing practices. This aligns with the growing demand for businesses to operate in a socially responsible manner and prepares you to lead with integrity. Gain hands-on experience – Through practical projects, case studies and Work Integrated Learning opportunities, you will gain experience that prepares you for the challenges of the marketing industry. This approach enhances your employability prospects and work-readiness.