Course summary

Master the art of modern marketing and conquer the digital age. Develop essential expertise to lead with confidence and thrive in today's business landscape. Marketing is the practice of identifying and satisfying customer needs. It has been transformed through: digitalisation electronic devices, such as computers the widespread availability of the internet The demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap. The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on: strategic and tactical digital marketing in the modern business environment how research-led digital marketing informs business decisions how effective digital marketing responses are scoped, planned, and developed The programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. It also includes practical elements that will prepare you for the modern business environment. Course features The programme is built on research-led content, developed by leading digital marketing academics. It combines theory, methods, practical understanding and critical perspectives There are close links with practitioners through guest lectures and field trips. The dissertation module allows you to complete an individual piece of supervised research. This can be on a specific area of interest to you.