Course summary

The MA in Sports Communication and Journalism offers you a rigorous curriculum that brings together the practical and theoretical approaches to contemporary professional communication, journalism, and public relations within the world of sport. This programme is designed to equip you with the skills necessary to pursue a career as a sports communications professional. Throughout the programme, you will have the opportunity to develop the ability to identify compelling stories, construct engaging narratives, and enhance these with multimedia elements such as videography and still imagery, before acquiring the skills to drive traffic to the content. Through hands-on experience in filming, editing and producing content, and an advanced appreciation of promotional techniques, you will be able to gain a comprehensive understanding of how you can effectively distribute content to both existing and potential sporting fanbases. The course further enables you to cultivate a diverse set of highly sought-after skills in professional communication, journalism, and digital media. These competencies will prepare you for careers in a range of sectors, including sports management, journalism, public relations, broadcasting, advertising, and marketing. Additionally, you will have the opportunity to build a robust portfolio of work, showcasing your abilities to prospective employers in these dynamic industries. If you are already an industry professional, this course offers dynamic new media skills and qualifications to boost your continuing professional development.