Course summary

Advertising and PR plays a vital, frontline role in any organisation’s communications strategy. Which approaches will make a business thrive? What are the promises and threats of social media? How can individuals future proof themselves in this dynamic, energetic industry? Discover the answer to these questions and more with our, US and UK accredited, MA in Advertising and Public Relations, London’s first postgraduate degree to unite these exciting, creative disciplines. The programme is taught by industry veterans with decades of experience at boardroom level, emphasising the professional skills and practical training you need to kickstart an exciting and creative career. Build your CV with accredited internships and benefit from a wealth of guest speakers from every level of the industry. London is the heart of the global communications industry, where the world’s top advertising and PR professionals work on the world’s most famous brands. MA Advertising & Public Relations embeds you in this fast-paced world, located at the forefront of digital innovation, an unparalleled hub for media, entertainment, celebrity, fashion, sports and more. You’ll have a competitive advantage, able to study one programme and gain two degrees. An MA at Richmond grants you both a US and UK masters, paving the way for careers on both sides of the Atlantic and internationally. This Master’s programme in Advertising and Public Relations blends the practical skills and theoretical knowledge you need to accelerate your career in a competitive, thrilling industry. We look forward to working with you. Why study MA Advertising & Public Relations? Gain detailed knowledge of advertising, PR, communications and digital media trends in London, home to world’s top advertising and PR organisations Learn from a wide range of highly experienced industry professionals (with up to 40 guest speakers over the duration of the programme), providing invaluable insights and opportunities for mentoring and support. Benefit from an internship in the sector of your choice with the help of our dedicated Internship Co-ordinator, extending your network and gaining valuable work experience Get involved in the discussion, with smaller, more intimate classes and a diverse, multicultural leaning environment Build a portfolio of assignments based on real-world briefs and challenges Capitalise on our unique partnership with Europe’s largest PR body, the PRCA – creates networking opportunities, chance to attend industry events and training