Course summary

Overview Marketing is a fast-moving and crucial business function. It has been through a tech-driven revolution over the last 20 years. With Google, YouTube, Facebook, Instagram & Tik Tok now accounting for the lion’s share of global advertising revenues, marketing now has to be more targeted, measurable, and effective than ever before. Combine a passion for marketing and an interest in management, this course provides you with a set of leading-edge skills with a thorough grounding in management and prepare yourself for a range of exciting marketing careers. Choosing to study our Marketing and Management Degree Course at Norwich Business School, you will have the opportunity to develop knowledge in managing modern organisations and understand relevant marketing principles. You will gain experience and expertise in developing innovative and sustainable marketing campaigns. We offer a wide range of modules to choose from; you will be able to shape your own degree. Our BA Marketing and Management degree is ranked 6th for Marketing and Public Relations and in the top 20 for Business and Management by 'The Guardian University Guide 2023'. About This Course On this Marketing and Management BA, you’ll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, you’ll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, you’ll gain a unique insight into the continuous changes and challenges of the business world. You’ll have the opportunity to explore contemporary issues in marketing and develop skills in innovative and sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels, understanding consumer behavior and cultures, and analysing customer insights through market research. As part of this course, you will also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video artefacts. Alongside the study of marketing, you will also develop skills in managing modern organisations, such as understanding and analysing the business environment, managing and processing digital data, and strategic awareness and analysis, as well as transferable employability skills through an applied business project. Norwich Business School is a friendly and supportive school, with a lively, proactive and international cohort. All our teaching is informed by our real-world business experience and expertise, as well as our world-leading research. Disclaimer Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk