Course summary

Gain a solid grounding in the key areas of business practice. You’ll also develop specialist knowledge and skills for a career as a marketing professional. This is a practical and flexible course. A range of optional units will let you specialise or take a more general approach. If you do want to specialise, there are several ‘suggested routes’ you can do. You’ll graduate ready for the career path you want to take. You'll also learn about business in a social context, and related environmental responsibilities. Year 1 You’ll learn key areas of management including marketing, accounting, business analytics and operations. This will give you a good foundation for the rest of your course. Year 2 You'll develop your marketing knowledge by studying areas like brand management and consumer psychology. Customise your studies with optional units. Marketing placement year Apply your skills and knowledge on a placement year. You’ll gain a competitive advantage in the job market with this valuable experience. Final year Grow your marketing expertise with specialist units and options. Our ‘Advanced topics in marketing' unit covers topics from your first two years at a higher level. The latest research feeds into this unit, which we've designed to develop your critical thinking and independent learning skills. This helps prepare you for your Individual Project, where you’ll develop a product from a brief, prototype it and plan a launch. These skills will help you excel in a professional marketing role.