Course summary
The MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications, taking into account the constraints, opportunities, risks and technical elements of different digital platforms. The course explores the strategies that drive marketing and communications campaigns, covering topics such as new product development, crisis communications and green marketing.
- Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.
- Learn to apply marketing concepts to relationship-building and networked communication.
- Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.
Entry requirements
A 2:1 or above at undergraduate level in any subject.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
Queen Mary University of London
Admissions and Recruitment Office
Mile End Road
Tower Hamlets
London
E1 4NS