Course summary
When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust. This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality. We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK. When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.
Modules
Compulsory modules: Introduction to the Principles of Marketing Understanding Customer Behaviour Research Methods for Events and Marketing Professional and Academic Development Digital and Social Media Marketing Strategy Global Marketing Strategy International Luxury Marketing Managing the Luxury Experience Dissertation Client Project Optional modules: Marketing Practice (sandwich mode)
Assessment method
You will be provided with a draft assessment schedule at the beginning of your programme. And you’ll receive a confirmed assessment schedule at the beginning of each semester. We use a range of assessment methods, including: individual and group reports and presentations portfolios reflective statements open briefs that encourage individual creativity. You will improve your assessment technique and develop your confidence, through completing coursework. Group work is assessed in two compulsory modules. All assessment aligns with the University’s Assessment Compact.
How to apply
International applicants
If English is not your first language you will need to satisfy the university’s English language requirements: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements. Please also see the University's standard English language requirements.
Entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree - or equivalent overseas degree from a recognised institution - or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Please also see the University's general entry requirements.
Fees and funding
Tuition fees
| EU | £17650 | Year 1 |
| England | £11350 | Year 1 |
| Northern Ireland | £11350 | Year 1 |
| Scotland | £11350 | Year 1 |
| Wales | £11350 | Year 1 |
| Channel Islands | £11350 | Year 1 |
| International | £17650 | Year 1 |
Additional fee information
The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP