Course summary
Our MSc International Luxury Marketing course enables you to plan and apply luxury marketing management strategies. All within a framework of international marketing. Your studies will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels.
Assessment method
You will be provided with a draft assessment schedule at the beginning of your programme. And you’ll receive a confirmed assessment schedule at the beginning of each semester. We use a range of assessment methods, including:
- individual and group reports and presentations
- portfolios
- reflective statements
- open briefs that encourage individual creativity.
How to apply
International applicants
If English is not your first language you will need to have the following level of English language competency: Minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
Entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: - a minimum of a second-class honours degree - or equivalent overseas degree from a recognised institution - or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Fees and funding
Tuition fees
| England | £5400 | Year 1 |
| Northern Ireland | £5400 | Year 1 |
| Scotland | £5400 | Year 1 |
| Wales | £5400 | Year 1 |
| Channel Islands | £5400 | Year 1 |
Additional fee information
Please note tuition fees may increase in subsequent years both for new and continuing students.
Provider information
Oxford Brookes University
Gipsy Lane
Headington
Oxford
OX3 0BP