23May
UndergraduateCourse summary
Become the data-driven marketer brands are looking for. Digital marketing is moving at a pace unknown in the history of media. From the emergence of semantic search to the ongoing developments in AI assisted shopping, it’s a sector that’s constantly shifting to new technology. On this industry-informed Digital Marketing master’s programme, you will investigate the true value of strategic, informed practice in digital marketing, reflecting this rapidly changing sector. You will apply your real, professionally aligned sector insight and techniques to collaborative projects, informed by data analysis and research into current practice, guided by an experienced team of academics. This course is for those looking to enhance their powers of insight and hone their creative application of technology, to inform successful digital marketing strategies in today's ever-connected world. Why study this course at Falmouth?
- Engage with customer insights, behavioural psychology and audience motivations to create stand-out marketing strategies
- Turn insights into action: elevate your understanding and application of data, and how to use this in your practice
- Go deeper: Investigate digital marketing platforms, channels and tools from an informed, ethical standpoint
- Collaboration is key: Study at a university committed to the power of creativity, while embracing new and emerging technologies
Assessment method
All assessments on this course are coursework based. There are no exams as part of this course. Assessment methods can include: Presentations Strategic plans Written reports Data analysis and interpretation Research analysis Team working assessments
How to apply
International applicants
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 5.5 in Reading, Writing and Listening, and a minimum of 6.0 in Speaking. View our list of accepted English language tests and qualifications using this link: https://www.falmouth.ac.uk/study/international/english-language-requirements. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit https://www.falmouth.ac.uk/study/student-funding/scholarships-international-students.
Entry requirements
We welcome and encourage students from varied backgrounds to join this course. While some experience of marketing, business or strategy may be of benefit, the course is specifically designed to be a rich, rewarding programme broadening and developing your experience of digital practice, including for students from non-marketing backgrounds. We welcome applications from those with relevant equivalent Level 6 qualifications. Our typical applicants hold an undergraduate degree of 2:2 or above, or equivalent experience and a demonstrable interest in the subject. We'll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APEL), and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications. APEL applicants using experience to apply should note there is an application fee for entry with advanced standing or with exemption from specific modules or credit.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Falmouth University
Woodlane
Falmouth
TR11 4RH