Course summary
Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development. Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to:
- marketing theory
- marketing mixes
- current issues and future trends of marketing.
- branding
- customer relationship management
- digital marketing
- green marketing.
- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
- Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
- Working with the University of London, we also offer an online MSc Marketing.
- public relations officer
- marketing executive
- public affairs consultant
- media buyer
- event organiser
- media planner
- advertising art director.
Modules
For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.
Assessment method
A combination of examinations, coursework and a 12,000-word dissertation.
How to apply
International applicants
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses and foundation programmes to help you improve your English language skills and get your place at Birkbeck.
Entry requirements
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. Applications are reviewed on their individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.
Fees and funding
Tuition fees
| England | £14520 | Year 1 |
| Northern Ireland | £14520 | Year 1 |
| Scotland | £14520 | Year 1 |
| Wales | £14520 | Year 1 |
| International | £22410 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Students are charged a tuition fee in each year of their course. Tuition fees for students continuing on their course in following years may be subject to annual inflationary increases.
Provider information
Birkbeck, University of London
Malet Street
Bloomsbury
London
WC1E 7HX
Course contact details
Visit our course pageBirkbeck Student Advice Service
0203 907 0700