Course summary

BA/BSc Arts, Media & Creative Industries Management is an innovative new undergraduate degree designed for students who are passionate about the creative industries and want to develop the skills to lead, manage, and shape the future of arts, media and cultural organisations. Sitting at the intersection of creativity, business, and leadership, the course offers a unique blend of practical, theoretical and industry-facing learning designed to prepare graduates for meaningful, future-focused careers. Why choose this course? This course is ideal for students who see themselves working in creative environments while taking on leadership, project management, or strategic roles. It is especially suited to those who are equally interested in the creative and business sides of the industry, and who want to play a role in ensuring creative ideas thrive in real-world contexts. With employability at its core, the course will offer real-world experience through internships, industry collaborations and project-based learning—ensuring students graduate with the skills, mindset and network needed to make a difference. What you will study Students will explore the full ecosystem of the creative industries, including film, media, design, performing arts, fashion, and digital sectors. The course will cover core subjects such as: • Project and event management • Creative entrepreneurship • Cultural leadership and governance • Brand management • Marketing and communications in the creative industries • Budgeting, finance and funding strategies • Sustainability, policy and ethics • Team leadership and collaborative practices • Digital futures and innovation in creative work Drawing on a flexible unit structure already embedded across the School of Arts, Media & Creative Industries Management, students will also have the opportunity to tailor parts of their learning to their specific interests, and may choose to undertake a placement year to deepen their experience in a professional setting. What can graduates do? Graduates will be equipped with the interdisciplinary knowledge and transferable skills to thrive in a wide range of creative, managerial and entrepreneurial roles. They will be well-positioned for roles such as: • Creative Project Manager • Arts or Cultural Organisation Manager • Events and Festival Producer • Media and Communications Strategist • Brand Manager • Business Development Lead in the creative sector • Fundraising or Partnership Coordinator • Innovation Manager in the cultural or digital industries • Entrepreneur in the creative economy The degree will also serve as a strong foundation for postgraduate study in arts management, media business, or related disciplines. The course responds to national and international demand for graduates who can navigate the creative and commercial dimensions of arts and media with confidence. Supported by sector research and aligned with the University's strategic priorities around innovation, collaboration and global outlook, it will foster a new generation of creative leaders who can shape culture with integrity, impact and imagination.