University of York has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
In order to succeed, marketers have to respond to the ever evolving needs of their customers and stakeholders and the dynamics of the marketplace. This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice. Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects. The programme also offers the opportunity to undertake a placement year in industry, giving you the chance to apply theory and concepts to solve real-world marketing problems. This course is available as a three-year degree, without a year in industry: Marketing (BSc).
How to apply
29Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N501
- Institution code:
- Y50
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - AAB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - D: 36 credits M: 9 credits
Scottish Higher
Scottish Advanced Higher
International Baccalaureate Diploma Programme - 35 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) - A - B
Extended Project - B
Cambridge International Pre-U Certificate - Principal - D3, D3, M2
OCR Cambridge Technical Extended Diploma - DDD
T Level
Please click the following link to find out more about qualification requirements for this course
https://www.york.ac.uk/study/undergraduate/courses/bsc-marketing-industry
Additional entry requirements
Other
GCSE (or equivalent) Mathematics at grade B/5.
English language requirements
Undergraduate English Language requirements
https://www.york.ac.uk/study/undergraduate/applying/entry/english-language/
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| Republic of Ireland | £9250 | Year 1 |
| EU | £23700 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| International | £23700 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Please note these fees are for 2024 entry. Fees for 2025 entry are yet to be confirmed and will be updated as soon as possible.
For additional information please see our web pages at: https://www.york.ac.uk/study/undergraduate/fees-funding/
Provider information
University of York
Heslington
York
YO10 5DD