This course is not accepting applications for deferred entry.
Leeds Arts University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
Marketing Communications is a degree where you’ll learn to create ‘ideas that work’. The marketing industry covers a wide variety of disciplines, including advertising, social content creation, brand activations, planning and PR, and employs a wide range of skills from art direction, copywriting, design, strategy and content creation. You will develop a range of skills based on practices established by real life creative agencies, by getting hands on experience of developing creative concepts, and what it takes to communicate them effectively. Our industry award winning tutors have considerable marketing communications industry experience spanning advertising, brand development, creative direction, copywriting and strategy. They will support you to learn how creative communication works, through strategic and insight-based thinking, that will connect brands to consumers in an interesting and meaningful way. Tutors work with students giving constructive feedback, and nurturing creative potential. We currently work with leading national and international agencies from Leeds to Lisbon and London to New York. You will work on live briefs and pitch to agency partners, ones we have worked with include McCann, Ogilvy, Leo Burnett, BBH, Dentsu, Havas Lynx, AKQA, Social Chain, Creative Race and TBWA. In a constantly evolving creative world, such links make sure our course reflects what is going on in industry and culture right now. You’ll have the opportunity to enter prestigious and internationally renowned awards such as D&AD New Blood, Cannes Future Lions and the DMA Breakthrough Award. Our connections can lead to creatives from top agencies offering mentoring, work crits, live briefs and the opportunity for work experience. Creative thinking to produce ‘ideas that work’ is at the core of what we do. We encourage students to find the aspect of the industry that they feel most interested in, and pursue a path into it through first-hand experience of working with inspirational industry creatives. We focus on employability, so you will develop a broad range of transferable skills, that will help you produce the strongest possible portfolio of work to land your ideal job.
Modules
Year One: You will learn about why brands exist and how they behave. How they communicate their values, and what it takes to move the masses. From this, you will learn how, and why, marketing communications plays an important role in bringing brands to life. You will explore the fundamentals of marketing communications, through an awareness of new and traditional media channels. And learn how to think in strategic and divergent ways, to create ideas that work to answer specific business challenges. Year Two: In your second year, you will explore the different roles within the marketing communications industry, and start to develop your own preferred practice. Across a range of creative industry, tutor, and self-set briefs, you will develop your creative identity by exploring different professional roles from art director, copywriter, strategist, content creator planner, and many more. There are a broad range of career paths within the marketing communications industry. Through fearless experimentation, this is where you’ll begin to pursue a path that means most to you. Year Three: This is where you bring together the tools you have developed to create work that you will take to industry. You will work with a degree of professionalism that will illustrate your ability to bring together the theoretical and practical aspects of your practice. You will be supported to refine your specialism, plan your career path, network and build meaningful relationships with industry. The degree culminates with a portfolio of ideas that work, guided by a resilient professionalism that demonstrates critical thinking skills and an understanding of theoretical problem solving.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- W900
- Institution code:
- L28
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 104 - 120 points
Leeds Arts University encourages applications from talented and motivated students. The University uses a wide range of methods to assess applications, these can include: • personal statement • predicted grades • contextual information • reference • examples of your work • digital auditions or interview If you are successful in your application an offer will be made to you, if conditional we will ask for between 104 and 120 UCAS tariff points from any combination of A Levels/T Level/Extended Diploma/Foundation Diploma. The expected subjects will depend on the course you are applying for. All applicants must have GCSE English Language or Literature at Grade 4/Grade C or above, or English Functional Skills Level 2 at Pass. Applicants for this course do not need to submit examples of work. - English You’ll need to have passed GCSE English Language or English Literature at Grade 4/Grade C or above, or English Functional Skills Level 2 at Pass. For mature students, an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English language ability. Currently studying a Foundation Diploma in Art & Design? If you are currently studying a Foundation Diploma in Art & Design, you will have already achieved level 3 qualifications which carry UCAS tariff points. When considering your application, we will, collate your achieved tariff points with those you are predicted. You will also need a GCSE grade 4/ Grade C or above in English Language or English Literature or equivalent, or Functional Skills level 2 at a pass. Studying for Access to Higher Education or any other qualifications? We accept several other qualifications, please contact us to discuss before you apply.
Please click the following link to find out more about qualification requirements for this course
https://www.leeds-art.ac.uk/apply/undergraduate-entry-requirements
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| International | £18000 | Year 1 |
| EU | £18000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Leeds Arts University
Blenheim Walk
Leeds
LS2 9AQ