Course summary

Gain specialist digital and business knowledge while exploring responsible and ethical digital marketing conduct in the age of AI. You’ll put digital marketing into context through the exploration of the balance between digital innovation and responsible practices in designing digital experiences and technologies. We aim to nurture your skills to enable you to develop positive and critical attitudes towards responsible and mindful digital marketing practices, developing skills for current digital marketing challenges as well as those that may arise in the future. Develop your ambitions As a Digital Marketing student you’ll be part of Derby Business School, benefitting from our research expertise and industry links. During your studies you’ll have the chance to work on real industry projects, live briefs and industry case studies to build your network before you graduate. Our teaching team has a vibrant research and practitioner culture, with specialists covering areas such as blockchain, automation intelligence, digital marketing and virtual reality. Creating leaders of the future The MSc Digital Marketing aims to develop your skills to give you a solid basis to build your digital marketing career. You’ll cover themes such as: 

• digital transformation in organisations

• balancing digital innovation with responsible principles

• digital marketing in the era of AI

• professional level digital skills

• social media marketing

• data-driven marketing.