Open University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
Course summary
What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) Business Management (Q91) degree, you will develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you will be equipped with the necessary skills to use and apply marketing techniques and concepts in the workplace, and will acquire a wide range of transferable management skills. Key features of the course
- Develops your ability to apply and evaluate marketing theories and techniques
- Explores and analyses the interdisciplinary nature of business management, and the role of marketing management and management professionals in organisations and society
- Helps you relate your studies to your own experience
- Equips you for a wide range of employment opportunities across all sectors
Modules
This degree has three stages, each comprising 120 credits. You’ll study a 60-credit introductory business and management module. Thereafter, for your remaining 300 credits, you'll combine the study of business and management with marketing.
How to apply
To apply for this course you will be taken to the provider's website, where you can find out more information and make an application.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
There are no qualification requirements for this course.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £21816 | Whole course |
| Republic of Ireland | £20952 | Whole course |
| Scotland | £7128 | Whole course |
| Northern Ireland | £6954 | Whole course |
| Wales | £7872 | Whole course |
| EU | £22416 | Whole course |
| International | £22416 | Whole course |
| Channel Islands | £22416 | Whole course |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Fee information is valid for modules starting before 31 July 2025. Fees typically increase annually.
Provider information
Open University
Student Recruitment Team
PO Box 197
Milton Keynes
MK7 6BJ