Course summary

What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) Business Management (Q91) degree, you will develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you will be equipped with the necessary skills to use and apply marketing techniques and concepts in the workplace, and will acquire a wide range of transferable management skills. Key features of the course

• Develops your ability to apply and evaluate marketing theories and techniques

• Explores and analyses the interdisciplinary nature of business management, and the role of marketing management and management professionals in organisations and society

• Helps you relate your studies to your own experience

• Equips you for a wide range of employment opportunities across all sectors