Course summary

MA Fashion: Branding & Creative Communication is a contemporary studio-based programme designed to build creative and professional skills. With unique industry opportunities including internships with our partner Hearst Magazines UK, it aims to produce the next generation of fashion communicators, with the innovation, strategic thinking and creative vision necessary for careers in the fast-moving industry of visual branding and fashion media and communications. Throughout the 12-month programme in our central Cambridge studios, you will find new sources of inspiration and explore exciting new directions for your image-making practice, experimenting across illustration and graphic media, art direction, editorial (print and digital), corporate branding, styling, photography and moving image to develop your unique signature and approach to the contemporary branding of fashion. You will build a specialist theoretical and practical knowledge of branding and promotional strategies, and apply it to campaigns that communicate with different fashion audiences in a variety of contemporary spaces, real and digital experiences and live platforms. At the start, a series of set projects will refine essential design and image production skills. These practical projects will build confidence in both traditional and digital skills at the same time as developing an informed awareness of the new technologies, experiential platforms and evolving spaces in which images are used to create and communicate contemporary fashion and its brand identities. These practical projects are supported by lectures and seminars that build core knowledge of the key principles and contemporary strategies of visual branding, marketing and promotion as well as trend prediction and analysis, social media and digital influencers. This course is awarded by Falmouth University.