Course summary

From day one, you’ll get hands-on with real design projects, advertising campaigns, and marketing strategies, building the skills you need to stand out in the creative industries. Design isn’t just about making things look good – it’s about making an impact. In today’s digital world, brands need creatives who understand not only how to design but what grabs attention, builds trust, and drives action. This course reflects that demand by combining graphic design, advertising and marketing, where creativity meets strategy to influence how people think, feel and buy. You’ll learn to pair bold visual design with smart messaging and audience insight, skills that employers are actively looking for. By studying this unique mix, you’ll graduate with a versatile skill set that opens doors to a wide range of industries, from design studios and advertising agencies to digital media companies or even launching your own creative business. In your first year, you’ll begin by learning the basics. This will involve developing your core creative skills in layout, typography, and visual storytelling, as well as understanding marketing strategies and how to influence consumer decisions. As you progress, you’ll build your skills by working on live briefs with real clients, like designing websites, creating brand identities, and developing marketing campaigns. You’ll learn how to craft compelling campaigns, design for both print and digital platforms, and understand what makes audiences connect with a brand. Become part of a vibrant creative community based at the Art House, a shared, supportive studio space where students from across the arts collaborate, experiment and grow together. You’ll have access to state-of-the-art studios and specialist facilities where you’ll develop your skills and become a confident, thoughtful designer. Through studio practice, interactive workshops, lectures and seminars, you’ll be supported by industry experts and encouraged to think openly, work collaboratively and push creative boundaries. Why the University of Worcester? The University of Worcester is a campus university, meaning everything you need is on site. We’re based in a vibrant cathedral city just 40 mins south of Birmingham and an hour north of Bristol, and our beautiful green campuses have plenty of parking and quality on-site accommodation. At Worcester, small class sizes, supportive tutors, and professionally focused courses mean you’ll be prepared for your dream career. These are just some of the reasons why we’re first in the UK for both graduate employment and quality education.

• University of the Year finalist in the Times Higher Education Awards 2025.

• First in the UK for sustained employment, further study or both, from any multidisciplinary university – Longitudinal Education Outcomes (LEO) 2017 to 2025.

• First in the UK for quality education – Joint 1st in the Times Higher Education’s University Impact Rankings 2025.